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A company usually prefixes a SWOT analysis to make its strengths and weaknesses against key ideas.
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Barry Keating, professor of economics and business analytics at the University of Notre Dame, to describe the critical turning point currently facing traditional analytics, as technology and data merge to help business leaders.
Using market intelligence by collecting and analyzing data about the markets in which they are situated, companies gain valuable insight into how to grow their business. Business intelligence tools can gather a range of information like social comments, shares, mentions, and likes.
Marketers can utilize this information to gain insight on their target segment’s online behavior.Business report on marketing intelligence